What Big Business Can Learn From Startups
Big companies often struggle to innovate. In spite of their inbuilt advantages - brand power, market knowledge, industry expertise and ready access to capital - they sometimes struggle to scale successful new ventures. How can big companies adapt? And what can they learn from more flexible startups? We heard from a vastly experienced corporate leader, who has worked at Mars, Asda, the Royal Mail and the Co-operative Group, about how to flex big organisations. And we also learned from a successful entrepreneur and author of Startup Forever: How to Build a Startup Culture in a Big Company about how to develop an entrepreneurial mindset.
